Tech Talk: SAI Global - Let’s Talk About the Biggest Asset in the Room: Your Brand.

Your brand is your biggest asset, but are you looking after it? ‘Brand resilience’ can protect your brand – and  your business – against challenges from new technologies, changing consumer taste, disaster, recalls, food fads, climate change and sustainability challenges. Proactively building trust with consumers, suppliers and regulators may sound like ‘fluff’ but it’s a deadly serious business process that can benefit and protect your bottom line.

In this session we’ll examine some Seattle food favourites and explore two decades worth of brand hits and misses. We’ll clearly see what proactively striving for a resilient brand looks like, and how it protects companies and consumers alike.