Special Session: Greenfence - Engaging The Masses: How Consumers Feed The Supply Chain

Consumers have become increasingly influential players in the total food supply chain. They demand safe and sustainable food and now recognize their purchasing decisions can help drive changes in the supply chain that counteract the adverse impacts of resource depletion, environmental degradation, forced labor, an ever-increasing world population and climate change.

The change continues to happen at grocery checkouts, restaurants, malls, and at food distribution centers around the world - one purchase at a time.

How better to connect with consumers before, during and after these purchases than via their mobile devices? In a world of mobility, 5G and edge computing, technology has raised the bar to deliver messaging up and down the supply chain spawned by consumer awareness, insight and demand. 

Join Greenfence for a paradigm-shifting conversation with Ernst & Young and global point-of-sale (POS) retail systems provider Toshiba to learn how companies can utilise the blockchain to effectively connect with consumers before, at and after the POS and start a real-time dialogue on food safety matters.

Learn how a blockchain supported ‘global food safety flywheel’ can transform the relationship of information and can educate, engage and provide feedback to consumers and other stakeholders in the food supply chain.